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What is telehealth and why is it so popular?

Telehealth defines the delivery of health education, health care, and health information services through remote technologies. Examples of telehealth technology include video conferencing, phone conversation, mobile health apps, voice assistant technology, and remote patient monitoring. 

According to the Pew Research Center, 97% of the American population owns a cell phone. Because of the ongoing growth of mobile device popularity, it’s only natural that telehealth’s popularity is also on the rise. 

People want fast, convenient, and accurate access to health services, and an efficient telehealth service provides this. Not to mention, after the world experienced the COVID-19 Pandemic, the world’s urgency to implement and utilize remote health services increased. 

How has the industry changed and grown over the years?

Improved and streamlined telehealth systems have changed the face of healthcare forever. Not only has telehealth reduced demand on facilities, decreased staff exposure to disease, but on a large scale, it has also increased the public’s access to health services significantly. 

According to the CDC (Centers for Disease Control and Prevention), telehealth visits increased by 154% in 2020. This massive boost in virtual health consultations indicates that many more people now have access to services that they may not have had before. 

New telehealth systems are emerging all the time, including carbohydrate tracking apps for diabetes, organized online communities to support mental and physical health, and wearable devices that monitor sleep patterns and digitally record them. 

Who are the market leaders for telehealth at the moment in Canada and the USA?

Some of the big players in telehealth include:

  1. American Well (Amwell): Amwell’s telehealth solution traverses the care world from urgent to acute care. Their technology combines an enjoyable patient experience and a helpful workflow for providers.
  2. Cerner Corporation: A company that works in healthcare and information and technology, Cerner believes that telehealth is the future of medicine and works to develop it. 
  3. Doctor on Demand Inc.: A health service provider, Doctor on Demand, offers patients a virtual visit with a doctor. 
  4. Dictum Health Inc.: A completely integrated platform for telehealth, Dictum supports the patient’s entire journey (from the incident, the medical visit, and their return home).
  5. G.E. Healthcare: G.E. Healthcare provides medical technology and digital solutions that offer data analytics and intelligent devices to the medical world. 
  6. GlobalMed: This company powers some of the world’s largest virtual health programs by designing integrated software and hardware telemedicine solutions. 
  7. Grand Rounds Inc.: Acting as a personal health team, Grand Rounds Inc. helps patients tackle medical bills and understand their benefits. 
  8. Iron Bow Technologies: IBT provides telehealth solutions such as devices and adoption & enablement.
  9. Medtronic: Medtronic provides cost savings for glucose monitoring when used with a Medtronic insulin pump for Canadians without health coverage.
  10. Telespecialists LLC: A cloud-based web application, Telespecialists was created to facilitate communication between the TeleSpecialists’ in-house RRC (Rapid Response Center), physicians, and hospital partners. 

What are audio-graphic biomarkers and how can they be used for health and wellness?

Our voice is a complex result of our brain and muscles working as a team. And even a mild change in your voice offers important and useful data. 

Therefore, audio-graphic (or voice biomarkers) represent the voice data used to detect changes in your health. 

When the data is translated, a health professional or telehealth system can offer you solutions or products that enhance your wellbeing. 

Explain the telehealth system by Snap Brands and customer flow end to end? 

When you visit our site, you’re able to take advantage of our voice intake process. This process actively communicates with you to learn about your current state of health and wellness goals. 

After, specific supplement products will be suggested for you based on your particular needs and audio-graphic biomarkers. As time goes on, you can continually update your health specifications to match your current state of wellness.  

Why does Snap Brands have a direct to consumer model instead of medical?

Snap Brands is related to the health industry through our supplements and voice assistant technology. We want our customers to utilize products that are not only health-giving but also potentially preventative. 

So rather than medically offer solutions to clients — we leave that to the professionals (doctors, nurses, and other healthcare professionals). Instead, we do what we do best and ensure our customers receive the absolute highest quality supplements offered through the laser-accurate voice recognition system.

What does the future of telehealth look like generally worldwide? 

According to Lisa Mazur (partner at McDermott Will & Emery), telehealth has and will continue to experience increased momentum. 

Mazur explains that telehealth was already on the rise, but COVID-19 solidified its role and importance in our society. Furthermore, a poll asked healthcare leaders what they foresee regarding telehealth trends, and 65% of them expected that its importance would not dip below pandemic levels but would continue to increase. 

With this in mind, we can expect that global companies will continue to advance their telehealth technologies further and further.

Why has the telehealth industry grown so fast over the past few years?

Telehealth has several positive aspects that brought about its increase in popularity, including:

Public Demand: People always have and always will need health care, and telehealth brings realistic supply to the demand. 

Convenience of Care: Who does not love convenience? If you could access an app to monitor your carbohydrate intake or use a voice assistant to create a wellness strategy, why wouldn’t you? Utilizing actionable steps to streamline your day brings more flow and ease to your day, and telehealth is one such actionable step! 

Improved Workflow: With telehealth solutions implemented, people can now attend a doctor’s appointment virtually, build a health plan, or educate themselves from their mobile device, which means there is no need to take time off work for travel. 

Pandemic Lessons: COVID-19 changed how we function as a society. All of a sudden, we had to find solutions that helped us live life as normally as possible, and this meant we went remote in regards to work, shopping, and, of course, health and wellness.  

What does the Government of Canada and the USA offer for telehealth?

According to Telemedicine in Canada, a piece of written work by A.M. House and J.M. Roberts, Canada was one of the first nations to develop virtual care by conceptualizing telehealth through virtual consultations to remote sites throughout New Foundland. 

And today, Canadians enjoy access to many confidential and publicly-run telehealth services. These services match healthcare professionals with patients via phone. After the connection is made, patients receive medical advice for non-emergency situations. 

How about telehealth in the United States?

According to the American Hospital Association, telehealth connects people to important health care services through remote monitoring, electronic consultations, video conferencing, and wireless communications. 

And by improving access to doctors, experts, and specialists, telehealth helps patients receive proper and convenient care in an efficient manner.

Furthermore, the AHA explains that 76% of U.S. hospitals use phone, video, and other telehealth services to connect patients and practitioners.  

And conveniently, many state Medicaid programs offer some form of coverage for these services. 

Who are some researchers leading the way in the evolution of telehealth?

Researchers in the telehealth field include:

American Hospital Association: The AHA is a U.S. national organization that represents and serves hospitals, health care networks, and patients. This organization provides research and data concerning the use and result of telehealth in health systems.

Premier Research: This company has decades of experience in global compliance, therapeutic experience, and strategic development. Their goal is to secure therapy that is uninhibited by risk or limited resources.

The University of British Columbia:   Dr. Kendall Ho and his team spearheaded research to increase B.C.’s health-phone service to meet societal needs created by COVID-19. 

The University of Michigan: In a recent research brief, the University of Michigan studied the correlation between telehealth use among primary care providers and emergency visits. The goal is to understand how early access to primary care can prevent the need for hospitalization. 


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