What’s New with Brad King?
Hello, this is Brad King…
For those of you who don’t know me, I’m an award-winning nutritional researcher, bestselling author and natural product formulator. Over the last 25 years I’ve had the incredible opportunity to work with some of North America’s leading health companies in both creating and launching some of their top-selling nutritional formulas.
16 years ago I launched my own exclusive line of supplements under the Brad King Ultimate brand, which were sold in almost 5,000 health food stores across Canada. I sold that brand nearly five years ago and started a small company called Samuraw Nutrition with a childhood friend. Through that company I launched the world’s first 3-in-1 organic, concentrated superfood, whole-food vitamin-mineral and probiotic formula, called Samuraw Organic Complete.
We quickly learned that Samuraw was not a good fit for regular retail outlets, as it required a great deal of education in order to understand how different the formula really was. Despite my many years in the natural health industry, hardly anyone at the store level was interested in learning about a new innovative formula like Samuraw, let alone educate their customers on it, so two years into Samuraw’s health food store rollout, we had no choice but to pull it from the shelves in order to save the brand.
Over the next couple of years we sold Samuraw 100% organically (no ads) as a direct-to-consumer product and built up a nice following in the process. It turned out, there were a lot of people out there that were waiting for a top tier product that was actually derived from real foods.
I had many goals for Samuraw product extensions, but the fact remains, Samuraw was an extremely expensive formula to make and there just wasn’t enough people interested in paying for a premium supplement like Samuraw Organic Complete. So without the infrastructure in place to grow the business the way I wanted, I ended up keeping Samuraw alive by funding the company out of my own pocket. This was simply not sustainable long-term, regardless of how emotionally-tied to the brand I had become.
Over the past few months, I agreed to sell Samuraw to an innovative company called Snap Brands. In doing so, I also agreed to come aboard as their Chief Science Officer, so I could oversee the development of future formulations and maintain the integrity I have built my entire career.
Unfortunately, Snap Brands will not be moving forward with Samuraw Organic Complete, as it doesn’t fit into their plans for the immediate future. But the interesting news is, I will be starting a weekly podcast in October, 2021, writing weekly cutting-edge health articles and (drum roll please) Snap Brands has given me the go-ahead to start planning the creation of a full line of Brad King’s 100% natural, personalized supplements designed to nourish every cell in your body. I am even working on novel delivery systems to make your supplement experience second to none.
So please stay tuned, and join me on my podcast, ask me questions or just share a comment, as I really want to create content that is life changing. And who knows, I may even re-introduce a Samuraw Organic Complete type of formula again, so don’t forget to sign up for our newsletter and you’ll be the first to know what’s happening.
See you again, very soon.